New York, NY – October 21, 2025 – Compass, Inc. (NYSE: COMP), the largest residential real estate brokerage in the United States and a leading tech-enabled real estate services company, announces the launch of Buyer Demand. With the proprietary tool, Compass real estate professionals and their home sellers can see the number of serious buyers in the Compass network who are searching for homes like theirs, based on current buyer activity and millions of saved searches. These insights help agents and their clients understand demand dynamics across different price points, enabling more informed pricing decisions and stronger property positioning.
“Buyer Demand gives our real estate professionals the ability to walk into a listing appointment with real-time visibility into serious buyers, allowing home sellers to see exactly how much interest exists for their home at specific price points,” said Compass CEO & Founder Robert Reffkin. “It’s another example of how we’re investing in technology that reinforces the role of real estate professionals as trusted, data-driven advisors guiding their clients through one of life’s most important decisions.”
Designed to give home sellers an up-to-the-minute view of buyer interest, rather than relying on data disseminated after the fact, Buyer Demand provides Compass real estate professionals with another important advantage to win more listings and better serve their clients in a competitive market. Too often, a home’s marketing decisions are made based on closed sales and other data that are weeks and months old, which may not reflect current market conditions.
Buyer Demand joins a growing suite of innovative tools and features within the Compass platform, which includes Business Tracker, Reverse Prospecting, and Compass One. These tools free up time, streamline operations, and elevate the entire real estate experience, allowing Compass real estate professionals to do what they do best by providing strategic guidance, building trust, and delivering exceptional results in one of the most emotionally significant transactions of their clients’ lives.
An all-company Demo Day will take place on October 21 at 1pm ET, showcasing how Buyer Demand integrates with the Compass CRM, Business Tracker, and other platform tools to help agents deliver a more informed, consultative experience to every client.
BUYER DEMAND SUMMARY
-
Visualizes real-time buyer demand across price points and property types
-
Pulls data from saved searches and property collections across the Compass network
-
Fully integrated into the Compass tech platform and agent workflow
-
Provides data-backed support for pricing, listing presentations, and early outreach
-
Builds on Compass innovations such as Reverse Prospecting and Make Me Sell
